The Accelerated Business Coaching for Hypnotherapists is an intensive 8 week program where you'll install every system, process, strategy and approach to make your hypnotherapy business a total success.

All of these points are explained in detail below, but here are the broad strokes you should take note of:

I guarantee your success.

Your entry into the program is 100% risk free. Even if you finish the program, you still have an opportunity to get a full refund.

I run this program when it fits in with my family life and other projects.  Therefore, I close registration periodically.

A hypnotherapist's path to success

In the spring of 2001, I swung open the doors on my first hypnotherapy practice. It was an exciting moment, full of optimism and a desire to help people overcome their problems.

But I had no concept of what the next six months would be like.  "Deflating" is a good word.  "Shock" is perhaps more accurate. 

I wasn't totally blinded by my optimism - I knew it was going to "take some time” to get things going.  But it never happened.  Time didn't give my business any legs.

In my fifth month I had zero clients.  Sixth month, just two clients.  Nothing that came from the leaflets.  Nothing from the newspaper ad.

Not knowing what else I could do, I poured more money into advertising.  I ran a new ad in the paper, twice a week instead of once and I had a student post my leaflets all over the surrounding neighborhood.

Not a single booking came from these efforts.

Naturally, my confidence plummeted.  I came to the conclusion that potential clients obviously didn't believe that I could help them solve their problems.  And perhaps they were right.  Maybe I wasn't qualified enough or maybe I just wasn't cut out for this type of work.

I felt so foolish for being so naive when I opened the doors that day.  Just because there were lots of people who needed help, it didn't necessarily mean they needed my help. 

I faced the grim possibility of closing my business.

I was duped!

At that time there was a conference on hypnotherapy nearby.  I decided to attend - more as a distraction than anything.   

The conference itself didn't offer up any solutions to my problems but while there I met long-time hypnotherapist, Shaun Brookhouse.  He'd been practicing successfully since 1989.

After the conference I got in touch with Shaun. You see, I knew I was doing something wrong - I just didn't know what it was, exactly. Was I giving clients what they needed? It was hard to know how to give them the right care.

Shaun took me under his wing and gave me serious mentoring. Every month I would drive up to Manchester for the day and Shaun would help me take the next step.

I was amazed how fast his teachings turned things around. With his suggestions, I started getting regular bookings. 

This was the revelation that I had been duped. Way down in the wiring of my neural synapses I had come to believe that a person either had the skills to run a business OR be a good hypnotherapist…but never both.

Where this came from exactly, I don't know.  However, there seems to be a generally accepted belief that real artists are poor...and if they are not poor, then they are not truly artists. 

I guess I wanted to be a real hypnotherapist.  And for some reason that meant I shouldn't be good at business and marketing.  The irony was that I was good at it - I had two successful businesses before getting into hypnotherapy.  

Shaun was the unequivocal proof I needed to drop this bias which was pushing me into bankruptcy.  He had a highly profitable practice, he was compassionate, and had an incredible track record of treatment success.  His view of marketing was that it was simply a necessary stepping stone on the path to help people.  This in turn made him a good living.

He inspired me to get serious and use my business and marketing skills as a means to help people.  The result of this was a profitable and sustainable hypnotherapy business.
 

Opening the floodgates...

This was 2001 and I had a website, but it wasn't getting any traffic.  The art of search engine optimization (SEO) was a pretty new thing at that time.

I dug through cyber-space until I found the seminal treatise, "Successful Site in 12 Months with Google Alone," by Brett Tabke at Webmaster World.

Within a couple of months, I held number one rankings for many hypnotherapy search terms worldwide.  But I still wasn't getting many bookings that came from the website.

But after dropping the limiting bias, I was able to apply sound business and marketing strategies to my hypnotherapy website - that opened the floodgates... 

From then on, my hypnotherapy practice was booked solid two months in advance.  At least 20% did not want to wait so I referred them to colleagues.  The website was getting so much traffic I started selling CDs directly from the site - I sold 30 CDs per week!  And I also added Adsense (advertising for other businesses) on the site to profit from the huge amount of traffic.

I remember celebrating New Year's eve, 2004 and looking back at the first two and a half years of my hynpotherapy business - aghast at how far down I'd sunk...and then how far up I went. 

Freedom! (Finally!)

I was sipping champagne and Ruth looked at me.  I smiled.  With a sustainable and profitable business we were totally free to do what we wanted.

Now we could turn our dreams into reality.  We picked up and moved from the Oxford, U.K. to Christchurch, New Zealand...which is where I am right now.   Truly, we are living our dream.

How did it happen?  The secret of my success...

• I realized that my business had been failing because of my business practices...not my ability as a hypnotherapist.
  
• I adopted strategies proven to work by a successful hypnotherapist.
  
• I learned how to market myself online, which was the stepping stone to my freedom. 

Thousands of dollars of training from today's business and marketing masters - passed directly to you.

Without a visa in New Zealand, I couldn't practice hypnotherapy for three years. The only thing I could do to make money was pursue my interest in online business. I jumped into the online travel market without any idea that I was actually parachuting into the Internet "wild west."

I needed someone to show me how to survive. You may have heard of these gentlemen: Rich Schefren, Jay Abraham, and Perry Marshall. You can Google them to find out more, but when it comes to marketing be it on or offline, they are at the top. I have been eating up and applying every nugget they've put out since 2003.

When I started Christchurch Hypnotherapy in New Zealand, I knew that even without any local reputation, I could have a busy hypnotherapy business in just a few weeks. But the thing that was different this time around is that I truly built the business my way. This has had exponential benefits for my clients and me personally.

You see, to truly give the best care, you must tap into your unique strengths - your "personal fuel."  This is the exact same path that builds a successful business.

And now I'd like to pass this roadmap on to you...

Comprehensive coaching that
builds your business around your particular strengths and interests

I constantly get calls from hypnotherapists who want to know how they can do what I've done with my hypnotherapy business. After helping many of them, I've recognized a myriad of distinct challenges that everyone seems to face at one time or another.

Last year I started working on putting together the materials that would enable them to overcome these challenges. Within about two months I had written out over a dozen step-by-strep strategies specifically for hypnotherapists.

But something didn't feel right. Certainly, I was proud of all these techniques and systems that would bring in more clients for any hypnotherapist who applied them...but a little voice inside me was screaming out, "This is dangerous!"

My wife Ruth articulated it best. "You feel like you're giving the owner of a struggling restaurant the ultimate cookbook...but not all the ingredients to make the dishes."

She was spot on. Something big was missing and I didn't feel right about giving my colleagues an incomplete approach to create a truly profitable and sustainable business.

So, I spent the next eight months fleshing out a complete approach that builds the business around your unique mix of strengths, interests, and passions. By doing so, the micro-strategies and systems get maximum results.

Here's a taste of what I'm referring to:

How your particular therapeutic skills can be easily used to improve your marketing 10 times over

How to successfully navigate your way to specialization that taps into your passions and creates a profitable business for the long-term.

How to continually build relationships that genuinely represent you and not some business persona that comes off as false.

How to achieve all of your goals by successfully managing your personal constraints and maximizing your strengths.

I don't think there's a single successful person on the planet who would argue that point.

All the business coaching you'll
ever need...in just 60 days.

My approach gives you complete control over your hypnotherapy business - instead of you relinquishing control to the economy or your competitors or your personal weaknesses (Hey, we all have them - human beings, remember?)

The course is delivered primarily via video. You can watch them online or download them to your computer. You can also download the audio and listen to material on your MP3 player. Transcripts of the video will also be available.

Each module is accompanied by an action guide. By simply following the action guide you will methodicaly apply the course material to your hypnotherapy business. How fast you move through the material is completely up to you. You will always have access to the material online.

Anytime you have a question, just email me and I'll answer your question.  There will be a constantly updated FAQ so you can benefit from the questions of others.

Here's a brief look at some of what you'll get...

Over 7 separate streams of clients coming through your doors. Eliminate the valleys and troughs in your bookings!

All the ways to ensure that doctors and other professsionals consistently recommend you over your competition. Dramatically reduce your advertising dollars!

The simple things that keep your confidence high on a daily basis. Live happier and give better care to your clients.

A blueprint to create a fully blown advertising plan tailored to your budget that gets exponentially profitable results. Stop wondering if your ad dollars are well spent!

All the strategies that help your clients understand why they need to attend the full amount of sessions. Higher treatment success and more income!

Website Mastery. I'm going to show you exactly what works, what doesn't, how to test, what to say, ...no more guessing!

Internet Mastery. I will show you a number of ways you can create multiple passive income streams on your website. Make money while you sleep with zero extra overhead!

Use the next 60 days to eliminate
years of financial struggle

You could do this yourself without my help. I have no doubts! It's just a question of time and money. Doing this yourself, you'll need to enroll in a number of different types of business courses - I can recommend some very good ones. They all have pieces of the puzzle to create the successful hypnotherapy business ...alas, they also have a number of pieces you don't need, wasting precious time.

Just the three "must have" courses I recommend will run you over $ 6,000.00 (I've actually spent over $20,000 in marketing and business training.)

Then you'll have to set some time and money aside to apply and test these strategies. From personal experience, I can tell you that some work for hypnotherapy, others don't.

For anyone taking this grassroots approach, give yourself at least 18 months to see results.

Clearly, for anyone who'd rather just spend more time being a hypnotherapist and enjoying the the rest of their free time (and money) - this is not an attractive option.

It's what I did because I had no other option. 

But now I've created laser targeted business and marketing approaches specifically for you, the hypnotherapist. 
 

Turn your hypnotherapy business around in just a few weeks using just one micro-strategy.

PROOF!

When I came up with idea to run a live case study to prove how easy it is to get new clients coming through your door in a matter of weeks, my webmaster stated his concern plainly, "Isn't that a huge risk? If you don't get good results you'll have egg all over your face."

He had a good point. But in my opinion, a canned case study isn't very convincing. I could run a dozen canned case studies and then show you the one that succeeded (and conceal the 11 that failed).

By playing the case study live, it reveals the truth.

For me, playing the case study live wasn't a risk at all. I knew the results would be good. That doesn't make me a smart guy or anything - it's just that I've done this many times and it always produces the same great results.

If you have the right kind of website, with the right kind of copy, and the right Adwords campaign...you'll get more bookings, period.

If you didn't catch it, here are the three videos from the live case study.

~

Hypnotherapy Business Case Study Part 1

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Hypnotherapy Business Case Study Part 2

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Hypnotherapy Business Case Study Part 3

Okay, let's get into the nitty gritty here on what you need to know in order to take the next step.

Enrolment in the program is limited

The program pays for itself before you even finish

 Guarantee

As required by law, I must give you a full 30 days to evaluate the program. If you are not satisfied for any reason whatsoever, I am required to give you a full no-questions-asked refund of your money.

At the 30 day mark, you'll be halfway through the program - that's certainly enough time for you to decide if you want to continue.

That's fine with me - I completely understand if you make a mistake or feel that the program is not suited for you.

But I'm willing to take the guarantee one step further.

~ My Personal Guarantee ~

It's terribly important to me that the program is a total success for you.

I want to lay my head down at night knowing that everyone in the program achieves their goals of having a successfull hypnotherapy practice.

      

Choose the payment plan that suits you best... 

I look forward to working with you!

Very warmly,

Ed Lester
The Art of Optimism

P.S. There are no 2nd or 3rd levels etc. to the Accelerated Business Coaching for Hypnotherapists. Everything you need to make your hypnotherapy business profitable and sustainable is in this one program.  When I add or change anything in the course - you will receive all of these upgrades for life at zero cost to you.