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"The hypnotherapy business time machine..."

100% Risk Free
I Guarantee Your Success
 

The question came from a visitor to my blog. It goes to the heart of the matter, wouldn't you say?

Hi, Ed Lester here.  Recently, I ran a LIVE case study which demonstrated that even if you have a lacklustre website and a phone that hardly ever rings, you can turn things around and book new clients in a matter of weeks just by following one of my strategies specifically for hypnotherapists.

I use this very same strategy every time I want to book more clients. I just flick the switch "on" and the phone rings. It's really that simple.

It's so reliable that I was completely at ease with the idea of doing a LIVE case study. I knew there wouldn't be any egg on my face - it's an ironclad, proven-to-work strategy that will work for ANY hypnotherapy business.

FACT: The demand is there. You just need a strategy to funnel it in your direction. That's what I do every day with my own hypnotherapy business. And it's what I did with Brenda.

It's time you did the same.

But don't get me wrong. A winning Adwords campaign is not the key to a sustainable business. Your competitors will eventually copy your Adwords strategy and outbid you. Alas, the beloved and profitable strategies of today will dry up eventually.

I think you'll agree, long-term personal and professional success isn't fueled by a handful of systems and temporary strategies. A truly sustainable and profitable business is the result of you tapping into your unique strengths, interests, and passions.

Show me a profitable and sustainable business and I'll show you someone who has built the business around them. Their strengths. Their interests. Their passions.

After all, isn't this one of the reasons you went into business for yourself?

You're at the "Crossroads"
Which way will you go?

On March 1st, 2010, I begin teaching The Accelerated Business Coaching for Hypnotherapists. It's an intensive 8 week program where you'll install every system, process, strategy and approach to make your hypnotherapy business a total success.

All of these points are explained in detail below, but here are the broad strokes you should take note of:

I guarantee your success.

Your entry into the program is 100% risk free. Even if you finish the program, you still have an opportunity to get a full refund.

There are only 50 spots in the program.

You must apply to enter the program.

I run this program when it fits in with my family life and other projects. Therefore, I have no set dates for when the program will re-open.

Shock and Revelations...
A hypnotherapist's path to success

In the spring of 2001, I swung open the doors on my first hypnotherapy practice. It was an exciting moment, full of optimism and a desire to help people overcome their problems.

But I had no concept of what the next six months would be like.  "Deflating" is a good word.  "Shock" is perhaps more accurate. 

I wasn't totally blinded by my optimism - I knew it was going to "take some time” to get things going.  But it never happened.  Time didn't give my business any legs.

In my fifth month I had zero clients.  Sixth month, just two clients (referred by friends).  Nothing that came from the leaflets.  Nothing from the newspaper ad.

Not knowing what else I could do, I poured more money into advertising.  I ran a new ad in the paper, twice a week instead of once and I had a student post my leaflets all over the surrounding neighborhood.

Not a single booking came from these efforts.

Naturally, my confidence plummeted.  I came to the conclusion that potential clients obviously didn't believe that I could help them solve their problems.  And perhaps they were right.  Maybe I wasn't qualified enough or maybe I just wasn't cut out for this type of work.

I felt so foolish for being so naive when I opened the doors that day.  Just because there were lots of people who needed help, it didn't necessarily mean they needed my help. 

I faced the grim possibility of closing my business.

I was duped!

At that time there was a conference on hypnotherapy nearby.  I decided to attend - more as a distraction than anything.   

The conference itself didn't offer up any solutions to my problems but while there I met long-time hypnotherapist, Shaun Brookhouse.  He'd been practicing successfully since 1989.

After the conference I gave Shaun a call. You see, I knew I was doing something wrong - I just didn't know what it was, exactly. Was I giving clients what they needed? It was hard to know how to give them the right care. And my business and marketing was not doing the job of getting the phone to ring.

Shaun took me under his wing and gave me serious mentoring. Every month I would drive up to Manchester for the day and Shaun would help me take the next step.

I was amazed how fast his teachings turned things around. With his suggestions, I started getting regular bookings. 

That was a big eye-opener but Shaun catalyzed an even bigger revelation.

This was the revelation that I had been duped. Way down in the wiring of my neural synapses I had come to believe that a person either had the skills to run a business OR be a good hypnotherapist…but never both.

Where this came from exactly, I don't know.  However, there seems to be a generally accepted belief that real artists are poor...and if they are not poor, then they are not truly artists. 

I guess I wanted to be a real (healing) artist.

I wasn’t even aware that I held this absurd and limiting bias.  But crazy as it sounds, previous  to meeting Shaun, I didn’t want to be good at business...because somehow I believed it would mean I wasn't a good healer.

Absurd!

Shaun was the unequivocal proof I needed to drop this bias which was pushing me into bankruptcy.  He had a highly profitable practice, he was compassionate, and had an incredible track record of treatment success.  His view of marketing was that it was simply a necessary stepping stone on the path to help people.  This in turn made him a good living.

He inspired me to do the same.
 

Opening the floodgates...

This was 2001 and I had a website, but it wasn't getting any traffic.  The art of search engine optimization (SEO) was a pretty new thing at that time.

I dug through cyber-space until I found the seminal treatise, "Successful Site in 12 Months with Google Alone," by Brett Tabke at Webmaster World.

Within a couple of months, I held number one rankings for many hypnotherapy search terms worldwide.  But I still wasn't getting many bookings that came from the website.

But after applying Shaun's strategies to the website - that opened the floodgates... 

From then on, my hypnotherapy practice was booked solid two months in advance.  At least 20% did not want to wait so I referred them to colleagues.  The website was getting so much traffic I started selling CDs directly from the site - I sold 30 CDs per week!  And I also added Adsense (advertising for other businesses) on the site to profit from the huge amount of traffic.

I remember celebrating New Year's eve, 2003 and looking back at the first 18 months of my hynpotherapy business - aghast at how far down I'd sunk...and then how far up I went. 

Freedom! (Finally!)

I was sipping champagne and Ruth looked at me.  I smiled.  With a sustainable and profitable business we were totally free to do what we wanted.

Now we could turn our dreams into reality.  We picked up and moved from the Oxford, U.K. to Christchurch, New Zealand...which is where I am right now.   Truly, we are living our dream.

How did it happen?  The secret of my success...

• I realized that my business had been failing because of my business practices...not my ability as a hypnotherapist.
  
• I dropped my negative bias about what it meant if I was good at business.
  
• I adopted strategies proven to work by a successful hypnotherapist.
  
• I learned how to market myself online, which was the stepping stone to my freedom. 

Thousands of dollars of training from today's business and marketing masters - passed directly to you.

Without a visa in New Zealand, I couldn't practice hypnotherapy for three years. The only thing I could do to make money was pursue my interest in online business. I jumped into the online travel market without any idea that I was actually parachuting into the Internet "wild west."

I needed someone to show me how to survive. You may have heard of these gentlemen: Rich Schefren, Jay Abraham, and Perry Marshall. You can Google them to find out more, but when it comes to marketing be it on or offline, they are at the top. I have been eating up and applying every nugget they've put out since 2003.

When I started Christchurch Hypnotherapy in New Zealand, I knew that even without any local reputation, I could have a busy hypnotherapy business in just a few weeks. But the thing that was different this time around is that I truly built the business my way. This has had exponential benefits for my clients and me personally.

You see, to truly give the best care, you must tap into your unique strengths - your personal fuel.  This is the exact same path that builds a successful business.

And now I'd like to pass this roadmap on to you...

Comprehensive coaching that
builds your business around your particular strengths and interests

I constantly get calls from hypnotherapists who want to know how they can do what I've done with my business. After helping many of them, I've recognized a myriad of distinct challenges that everyone seems to face at one time or another in their hypnotherapy business.

Last year I started working on putting together the materials that would enable them to overcome these challenges. Within about two months I had written out over a dozen step-by-strep strategies specifically for hypnotherapists.

But something didn't feel right. Certainly, I was proud of all these techniques and systems that would bring in more clients for any hypnotherapist who applied them...but a little voice inside me was screaming out, "This is dangerous!"

My wife Ruth articulated it best. "You feel like you're giving the owner of a struggling restaurant the ultimate cookbook...but not all the ingredients to make the dishes."

She was spot on. Something big was missing and I didn't feel right about giving my colleagues an incomplete approach to create a truly profitable and sustainable business.

So, I spent the next eight months fleshing out a complete approach that builds the business around your unique mix of strengths, interests, and passions. By doing so, the micro-strategies and systems get maximum results.

Here's a taste of what I'm referring to:

How your particular therapeutic skills can be easily used to improve your marketing 10 times over

How to successfully navigate your way to specialization that taps into your passions and creates a profitable business for the long-term.

How to continually build relationships that genuinely represent you and not some business persona that comes off as false.

How to achieve all of your goals by successfully managing your personal constraints and maximizing your strengths.

This is total immersion into a complete long-term solution. This is what I mean when I say "build the business around you." It's an approach that builds on your strengths and passions rather than pushing you to do things that don't come naturally. After all, your success depends entirely on tapping into your passions.

I don't think there's a single successful person on the planet who would argue that point.

All the business coaching you'll
ever need...in just 60 days.

My approach gives you complete control over your hypnotherapy business - instead of you relinquishing control to the economy or your competitors or your personal weaknesses (Hey, we all have them - human beings, remember?)

Just by flicking a switch, you can make the phone ring with people who want to book your hypnotherapy services. When you're on other projects or on holiday, just flick the switch to off!

The course is delivered primarily via video. You can watch them online or download them to your computer. You can also download the audio and listen to material on your MP3 player. Transcripts of the video will also be available.

Each module is accompanied by an Action Guide. By simply following the action guide you will methodicaly apply the course material to your hypnotherapy business. How fast you move through the material is completely up to you. You will always have access to the material online.

There are six Q and A calls during the program. Anytime you have a question, just email it to me and you will hear the answers on the call. The great thing about this is that you will hear all the answers to questions from other participants.

There are a number of other bonuses oultlined below.

Here's a brief look at some of what you'll get...

Over 7 separate streams of clients coming through your doors. Eliminate the valleys and troughs in your bookings!

All the ways to ensure that doctors and other professsionals consistently recommend you over your competition. Dramatically reduce your advertising dollars!

The simple things that keep your confidence high on a daily basis. Live happier and give better care to your clients.

A blueprint to create a fully blown advertising plan tailored to your budget that gets exponentially profitable results. Stop wondering if your ad dollars are well spent!

All the strategies that help your clients understand why they need to attend the full amount of sessions. Higher treatment success and more income!

Website Mastery. I'm going to show you exactly what works, what doesn't, how to test, what to say, ...no more guessing!

Internet Mastery. I will show you a number of ways you can create multiple passive income streams on your website. Make money while you sleep with zero extra overhead!

Honestly, that just scratches the surface...
 

Use the next 60 days to eliminate
years of financial struggle

You could do this yourself without my help. I have no doubts! It's just a question of time and money. You'll need to enroll in a number of different types of business courses - I can recommend some very good ones. They all have pieces of the puzzle to create the successful hypnotherapy business ...alas, they also have a number of pieces you don't need, wasting precious time.

Just the three "must have" courses I recommend will run you over $ 5,000.00 (I've actually spent over $10,000 in marketing and business training.)

Then you'll have to set some time and money aside to apply and test the strategies. From personal experience, I can tell you that some work for hypnotherapy, others don't.

For anyone taking this grassroots approach, give yourself at least 18 months to see results.

Clearly, for anyone who'd rather just spend more time being a hypnotherapist and enjoying the the rest of their free time (and money) - this is not an attractive option.

It's what I did because I had no other option. 

But now I've created laser targeted business and marketing approaches specifically for you, the hypnotherapist. That's why I put the word "Accelerated" into the name of the program.
 

Turn your hypnotherapy business around in just a few weeks

PROOF!

When I came up with idea to run a live case study to prove how easy it is to get new clients coming through your door in a matter of weeks, my webmaster stated his concern plainly, "Isn't that a huge risk? If you don't get good results you'll have egg all over your face."

He had a good point. But in my opinion, a canned case study isn't very convincing. I could run a dozen canned case studies and then show you the one that succeeded (and conceal the 11 that failed).

By playing the case study live, it reveals the truth.

For me, playing the case study live wasn't a risk at all. I knew the results would be good. That doesn't make me a smart guy or anything - it's just that I've done this many times and it always produces the same great results.

If you have the right kind of website, with the right kind of copy, and the right Adwords campaign...you'll get more bookings, period.

If you didn't catch it, here are the three videos from the case study.

~

Hypnotherapy Business Case Study Part 1

~

Hypnotherapy Business Case Study Part 2

~

Hypnotherapy Business Case Study Part 3

Okay, let's get into the nitty gritty here on what you need to know in order to take the next step.

There are only 50 spots in the program

It can take up to 72 hours to evaluate your application

The program pays for itself before you even finish

 
Alright, so how much is all this going to set you back? Well, this isn’t a set back at all.
More like a way for you to leap frog over years of struggle.

The regular price of the program is $1497.00 USD

But I still haven't told you about everything you'll be getting. Namely the $500.00 bonus...and something else that will connect you with a global market.

Like I said, the regular price is $1497.00, but for this group of 50 participants I’m going to bring that price down.

The marked down price for this group of 50 participants is $997.00 USD. And if you’d like, you can make it in three payments of $367.00 USD, 30 days apart.

The main reason for that is I’m willing to trade dollars for enthusiasm. This will be the most fired up and enthusiastic group of hypnotherapists on the planet. I know that enthusiasm is going to translate into success.

 Guarantee

As required by law, I must give you a full 30 days to evaluate the program. If you are not satisfied for any reason whatsoever, I am required to give you a full no-questions-asked refund of your money.

At the 30 day mark, you'll be halfway through the program - that's certainly enough time for you to decide if you want to continue.

That's fine with me - I completely understand if you make a mistake or feel that the program is not suited for you.

But I'm willing to take the guarantee one step further.

~ My Personal Guarantee ~

It's terribly important to me that the program is a total success for you.

I want to lay my head down at night knowing that everyone in the program achieves their goals of having a successfull hypnotherapy practice.

I look forward to working with you.

Very warmly,

Ed Lester
The Art of Optimism

P.S. There are no 2nd or 3rd levels etc. to the Accelerated Business Coaching for Hypnotherapists. Everything you need to make your hypnotherapy business profitable and sustainable is in this one program.  When I add or change anything in the course - you will receive all of these upgrades for life at zero cost to you.

Same goes for the Cascading Change Life Coaching program too :-)